SWELL SODA
About This Project
Pizza My Heart asked us to create the brand identity, packaging and in-store materials for a new brand of “classic style” soda to be sold in their surf-themed restaurants. The sodas are made with real cane sugar and packaged in “old style” glass bottles. To complement this retro flavor, the identity and all the materials we created harken back to the classic age of surfing and soda pop. The introductory flavor was root beer.