AUSSIE PIE KITCHEN | RETINAL SLAP
15550
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AUSSIE PIE KITCHEN

About This Project

Former DDB Los Angeles President Nick Bishop asked me to create the brand identity, packaging and in-store signage for his new restaurant the Aussie Pie Kitchen. APK creates gourmet “Australian style” savory meat and vegetable pies with a new gourmet twist. The challenge was to come up with a brand identity that had a “retro charm” but communicated quickly to consumers that the pies APK serves are not American “fruit based” pies. I’m happy to report it’s working.  Nick just opened two new locations.

Category
Environmental, Identity, Integrated Branding
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