Integrated Branding | RETINAL SLAP

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Integrated Branding

27 Feb Toon Disney (ABC)

Posted at 03:02h in Advertising, Identity, Integrated Branding, Packaging by moyertom 0 Comments

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Toon Disney had been launched in 1998, but their marketing and distribution efforts had met with limited success. The program we designed to “jumpstart” their brand was compelling and multifaceted. However, the primary reason we were given the assignment was that our strategic recommendations were...