Aussie Pie Kitchen | RETINAL SLAP
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Aussie Pie Kitchen

06 Jan Aussie Pie Kitchen

Posted at 02:55h in Environmental, Identity, Integrated Branding, Packaging by moyertom 0 Comments
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APK-work-examples-R1-WO

 

Former DDB Los Angeles President Nick Bishop asked me to create the brand identity, packaging and in-store signage for his new restaurant the Aussie Pie Kitchen. APK creates gourmet “Australian style” savory meat and vegetable pies with a new gourmet twist. The challenge was to come up with a brand identity that had a “retro charm” but communicated quickly to consumers that the pies APK serves are not American “fruit based” pies. I’m happy to report it’s working.  Nick just opened two new locations.

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