SUPER 5 MEDIA
About This Project
We go halfway around the world for the rebranding of a fully revamped broadband service in South Africa – Super Five Media. Under the direction of its new management team, Super Five Media will be providing South Africans with an innovative broadband service that utilizes advanced web-based technology for serving high-def video to just about any viewing screen inside or outside the home.
Corporate ID – The new Super Five Media logo graphically depicts its core offering – an advanced web-based delivery platform for serving high-quality video (the arched rainbow) combined with outstanding content (the outlined screen). The simplicity and graphic nature of the design works well across a wide range of communication touch-points, from a small phone app icon to a large service ID on a big screen TV.
Corporate Website – The Super Five Media corporate website is designed to provide easy access to key information about the service, while at the same time expressing and reinforcing core brand messages and graphic branding elements. This is achieved by utilizing the corporate logo as a prominent design element throughout the site, as well as a consumer-friendly naming convention for the links in the main navigation bar.