LA INTERNATIONAL FENCING CENTER
About This Project
Developing powerful branding and marketing communications for sports brands is part of our DNA. Through the years we’ve also worked with Oakley (sunglasses), Speedo (swimming) FreeStyle (surfing), Foster Grant (sunglasses), Full90 (soccer) and Endurox (nutritional supplements for athletes). So when the Los Angeles International Fencing Center (LAIFC) asked us to create a brand Identity and integrated campaign for the national competition they host, we were ready. Of course, it helped that our Creative Director/CEO Tom Moyer and his son Matt are both avid fencers.