28 Feb The United Nations
The Millennium Campaign is a nonprofit organization within the United Nations. They are focused on raising awareness and generating support for the eradication of worldwide hunger and poverty by 2015, as well as the establishment of fair international trade agreements. The campaign we developed was not only thought provoking, but it also literally allowed people to speak for those who can’t. By calling a 1-800 number, people could record a message expressing their feelings about the situation. That message was then transcribed and sent to world leaders attending the United Nations Millennium Summit. It was a truly modern approach to raising awareness of an age-old problem.
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